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The real question of course is: Does online advertising work? Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but at least three different ones. The right question to ask would be: for whom does

29-05-2019 0 Czytaj

The inconvenient truth about online advertising and social media. Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale,

20-05-2019 0 Czytaj